Football is a
€50B industry.
Most clubs still run on spreadsheets.
FC11 is the operating system that changes that. And the window to get in early is closing.
THE PROBLEM
Clubs are ambitious on the pitch. Chaotic behind the scenes.
Football is the world biggest sport. But the infrastructure running clubs is decades behind every other industry.
of clubs run structural losses
of managers are actually fired
of clubs ultimately go bankrupt
No data backbone
Most clubs make million-euro decisions based on gut feeling and disconnected spreadsheets. No single source of truth.
Fragmented teams
Sporting, commercial, and operational staff work in silos. No shared goals, no shared language, no shared tools.
Short-term thinking
Constant pressure from results leads to reactive management. Long-term club development is sacrificed for short-term wins.
THE SOLUTION
FC11: Where consulting meets platform.
A consulting firm and a SaaS product in one. FC11 gives clubs the structure, insight, and tools to run like modern organizations.
- AI-driven dashboards for every role in the club
- Built on proprietary 11 building block framework
- Free health scan as viral, zero-CAC top of funnel
- Pro membership converts clubs to recurring revenue
- Consulting arm delivers cash flow from day one
- Enterprise tier for governing bodies and leagues
BUSINESS MODEL
Three revenue streams. One flywheel.
Free Scan (Top of Funnel)
Viral growth. Clubs refer clubs. Zero cost per acquisition.
Pro Membership (SaaS)
Recurring monthly revenue per club. Scales linearly with growth.
Consulting (Services)
High-margin project revenue from day one. Funds operations while SaaS grows.
Revenue share breakdown
ARR PROJECTION
Revenue Forecast
Indicative projection based on addressable market penetration.
Annual Recurring Revenue (ARR) in €M — projection 2025–2029
THE OPPORTUNITY
Early stage. Massive upside.
9,000+ professional clubs in Europe — virtually untouched market
SaaS model creates recurring revenue — scalable and defensible
Free health scan as viral top-of-funnel — near zero CAC for first touch
Consulting revenue from day one — cash flow positive early
Network built inside football — warm, trusted introductions only
Proprietary FC11 methodology — moat that competitors cannot copy
JOIN FC11
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We are in early-stage fundraising. The football tech and consulting space is consolidating fast. Investors who move now will own a meaningful position in the next category leader.